A new benchmark has been set in corporate philanthropy. One company, TOMS Shoes, isn't interested in holding a stuffy black tie affair to raise a buck. For every pair of Argentine inspired shoes the company sells, they donate one pair to a child in need. Personally.
In October, Mycoskie along with several volunteers headed to Argentina to hand deliver 10,000 pairs of TOMS shoes. What a rewarding experience to be in the business of giving back.
Blake Mycoskie's brilliant concept is vastly different from what is currently in the market now. Matching one for one, customers can't help but feel good about buying the comfortable and chic shoes knowing a child in need will also be receiving one. The company's concept and "do-good" priorities make it a PR dream. TOMS will certainly be a hot new company to watch.
Check TOMS out at:
www.tomsshoes.com
Would you do life differently?
A newer "techie" way of getting a little buzz generated about your brand may be to join the 3,054,063 people from around the globe in another life. Sound odd? Yeah. I first heard of the company when I was browsing the usual business magazines, Fortune, Entrepreneur, and Fast Company. Second Life happened to pop up in almost ever magazine! Since only 2003, everyone from IBM to American Apparel are plugged into this digital world. Using real money to create a life or new business venture in this virtual realm may be a great marketing opportunity to look into.
www.secondlife.com
money.cnn.com/2007/01/22/magazines/fortune/whatsnext_secondlife.fortune/index.htm?postversion=2007012314
1 comment:
Lauren, you are sooo the chick from "devil wears prada"...
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