tag:blogger.com,1999:blog-24379214282206263182012-02-16T09:06:59.044-08:00The latest in Integrated Marketing Communications with special focus on PRLauren Cameronnoreply@blogger.comBlogger111100tag:blogger.com,1999:blog-2437921428220626318.post-64657797275731147842007-05-01T09:39:00.000-07:002007-06-14T14:51:20.851-07:00

This year has passed rather quickly. I swear, I blinked and it was over! Well, today happens to be my last day of class at SMU ever (except for those fun things called “finals”). I have had such an amazing four years here. It is really difficult to comprehend this chapter being closed. After graduating I plan to move back to Southern California and will call Los Angeles home again. The

Lauren Cameronnoreply@blogger.com25tag:blogger.com,1999:blog-2437921428220626318.post-12889775735804112992007-04-27T00:30:00.000-07:002007-05-01T11:40:04.727-07:00

This semester, our class has taken a look at the PR world outside the textbook. Our class had opportunities to work with Heal magazine on blog concepts, attend a press conference kicking off Sheryl Crow’s Stop Global Warming College Tour, and participate in a trend challenge for Look-Look. We’ve also heard from several guest speakers in public relations about various communications practices and

Lauren Cameronnoreply@blogger.com1tag:blogger.com,1999:blog-2437921428220626318.post-42359616056139048582007-04-09T23:46:00.000-07:002007-04-19T04:24:28.758-07:00

The MissionRecently, our communications class received a trend challenge from a Los Angeles based trend hunting company, Look-Look. The company has eyed a shift in the way young people (ages 19-35) are redefining their values concerning work, career and happiness. The trend emerging from the shift is a rise in young entrepreneurship. They coin the trend, the “New Entrepreneur”. Our role is to

Lauren Cameronnoreply@blogger.com1tag:blogger.com,1999:blog-2437921428220626318.post-29141816474372020112007-03-05T00:52:00.000-08:002007-03-06T00:59:00.340-08:00

Fast Company Expert blogger, Bill Cammack, recently wrote about an outstanding clip discussing the blogging world. PBS Frontline is currently doing a series called "News War: What's Happening to the News" worthy of checking out. The clip titled "The New Universe of Online Media" aired Feb. 27 discusses specific examples of a changing media landscape (See: Part 3, Section 19). To fellow bloggers

Lauren Cameronnoreply@blogger.com1tag:blogger.com,1999:blog-2437921428220626318.post-39065100294343581452007-02-26T11:05:00.000-08:002007-03-05T13:56:02.859-08:00

Mass MediaIn a rapidly changing media landscape, I can only wonder what the future of mass media looks. One example of possible new direction is the merging of citizen journalism and traditional media. Springwise spotted the latest example of this in Denmark. A local free newspaper is allowing bloggers and journalists to compete for spots in the paper. The question springwise brings up is if

Lauren Cameronnoreply@blogger.com0tag:blogger.com,1999:blog-2437921428220626318.post-1130607338332683652007-02-19T11:20:00.001-08:002007-03-06T01:03:13.305-08:00

CURE Magazine, a quarterly publication for people coping with cancer on a daily basis, will launch Heal: Living Well After Cancer this May. "While CURE focuses on helping readers get well, Heal is about staying well in mind, body and spirit. Heal takes readers to the heart and soul of the cancer survivorship experience with powerful, in-depth coverage of survivors, family, health care

Lauren Cameronnoreply@blogger.com0tag:blogger.com,1999:blog-2437921428220626318.post-91534391631955414282007-02-09T09:15:00.001-08:002007-02-11T20:45:07.337-08:00

"All things being equal, people want to do business with their friends. All things being not quite so equal, people still want to do business with their friends. Hint: To climb the ladder of success, you don’t need more techniques and strategies, you need more friends.” –Jeffrey Gitomer Developing and maintaining strong relationships with the media is crucial in the Public Relations field. With

Lauren Cameronnoreply@blogger.com3tag:blogger.com,1999:blog-2437921428220626318.post-49415432101050830872007-02-07T17:53:00.000-08:002007-02-11T20:47:54.193-08:00

Entrepreneur.com recently discussed the results of the best ad during Super Bowl 41. Just to keep in mind, these spots will now cost you $2.6 million for 30-second spots. Go big or go home right? The list was compiled on ad ranking site, www.ADBOWL.com. Entrepreneur spoke with Steve McKee, president of ad agency McKee Wallwork and had this to say:"On the whole, the ads this year lacked a certain

Lauren Cameronnoreply@blogger.com0tag:blogger.com,1999:blog-2437921428220626318.post-733835840193147652007-02-02T14:08:00.000-08:002007-02-11T20:49:13.297-08:00

Change is happening and it is happening fast. Although blogging may never become obsolete in the media world, it is revolutionizing how we get information and who can give it. Many people are learning to turn to expert bloggers for their personal opinion on a matter or product as opposed to taking what they hear on TV at face value. Blogging has truly opened the opportunity to influence the

Lauren Cameronnoreply@blogger.com7tag:blogger.com,1999:blog-2437921428220626318.post-28288749904536697722007-01-29T08:21:00.000-08:002007-04-28T22:27:49.075-07:00

Shoes For TomorrowA new benchmark has been set in corporate philanthropy. One company, TOMS Shoes, isn't interested in holding a stuffy black tie affair to raise a buck. For every pair of Argentine inspired shoes the company sells, they donate one pair to a child in need. Personally. In October, Mycoskie along with several volunteers headed to Argentina to hand deliver 10,000 pairs of TOMS shoes.

Lauren Cameronnoreply@blogger.com1tag:blogger.com,1999:blog-2437921428220626318.post-82979564678890100642007-01-21T23:47:00.000-08:002007-01-30T23:06:48.970-08:00

Hi! My name is Lauren and I am a senior CCPA and Advertising student at Southern Methodist University. In my advanced communications class we are learning to use blogging professionally. This is the first of many posts to come. Although the blogging world is slightly overwhelming to newcomers, I think I'll catch on. It is such a practical and important tool in today's communications world. The

Lauren Cameronnoreply@blogger.com4